At Who Gives A Crap, we have a profound appreciation for toilet paper. It may seem like a trivial thing, but to us, it represents something much more significant. It embodies our commitment to making a positive impact on the world. We are an Australian company dedicated to providing sustainable toilet paper delivered right to your door, and we take pride in our mission.

What sets us apart is our unique approach to addressing a global issue. We were astounded to learn that billions of people lack access to proper sanitation, with over 2 billion individuals still affected today. This staggering statistic means that approximately 289,000 children under the age of five perish annually due to diarrheal diseases resulting from inadequate water and sanitation facilities. We couldn’t ignore this dire reality; it compelled us to take action.

In July 2012, our founders Simon, Jehan, and Danny launched Who Gives A Crap through a crowdfunding campaign on IndieGoGo. To draw attention to this vital cause, Simon bravely perched on a toilet in our chilly warehouse until we had gathered enough pre-orders to initiate production. After an incredible 50 hours and a chilly bottom, we successfully raised over $50,000 (watch the inspiring video on our website!). We profoundly believe in reducing the use of single-use plastics to zero!. This achievement propelled us forward, allowing us to deliver our first product in March 2013.

However, our purpose extends beyond simply providing high-quality toilet paper. We firmly believe in making a lasting impact, which is why we donate a staggering 50% of our profits to initiatives focused on constructing toilets and enhancing sanitation in developing nations. With every roll of our toilet paper you purchase, you contribute to this noble cause.

As we continue to grow, we remain committed to our core values. We may have expanded our product line to include more than just toilet paper, but we never forget our origins. Humor has been an integral part of our journey, and it remains a driving force behind our brand. We cherish the lightheartedness that surrounds toilet humor, and it allows us to engage with our customers in a memorable and enjoyable way.

Our sustainable practices are another aspect that sets us apart. We prioritize the environment by using 100% recycled paper or bamboo for our toilet paper production. By choosing Who Gives A Crap, you make a conscious decision to reduce deforestation and minimize your ecological footprint. Plus, our packaging is entirely plastic-free, ensuring that your commitment to sustainability extends beyond the product itself.

When you visit our website, you’ll discover a wealth of information about our company, mission, and the impact we’ve made so far. We take great pride in sharing our story, which started with a daring idea and transformed into a movement that is changing lives worldwide. Through our initiatives, we aim to raise awareness about sanitation issues, improve hygiene practices, and ultimately create a healthier future for communities in need.

At Who Gives A Crap, we invite you to join us on this remarkable journey. Together, let’s make a difference—one roll of toilet paper at a time. Embrace sustainable living, support a worthy cause, and indulge in a little toilet humor along the way. Choose Who Gives A Crap, and together we’ll build a world where everyone has access to proper sanitation.

Categories: GreenBiz Blog